How the LinkedIn Algorithm Works in 2026

Introduction

LinkedIn has become the top social media platform for professionals. Every day, millions of users post content, share updates, and network. But not all posts reach everyone. That’s because LinkedIn uses a complex algorithm to decide what content to show users.

At EurosHub, we help businesses and professionals understand social media algorithms, including LinkedIn, to grow visibility and engagement. Understanding this algorithm is crucial for professionals, businesses, and marketers who want more visibility, engagement, and leads.

In this article, we’ll break down how the LinkedIn algorithm works in 2026, its key ranking factors, and strategies to boost your reach.

1. What is the LinkedIn Algorithm?

The LinkedIn algorithm is a computer program that decides which posts, updates, and ads appear on a user’s feed. Its goal is to show the most relevant content to each user based on their interests, activity, and network.

Unlike Facebook or Instagram, LinkedIn is professionally focused, meaning it prioritizes business insights, career updates, and networking opportunities.

At EurosHub, we analyze LinkedIn trends to help businesses create highly relevant content that reaches their target audience.

The algorithm works in three main stages:

1. Initial Review – LinkedIn checks the post for spam, low-quality content, or harmful links.

2. User Relevance – It predicts which users will find the content valuable based on past behavior.

3. Engagement Boost – If early viewers interact with the post (like, comment, share), it gets shown to more people.

2. Key Factors that Affect LinkedIn’s Algorithm

a) Content Quality

High-quality posts rank higher. LinkedIn measures quality based on:

• Post length (short & informative works best)

• Proper grammar and formatting

• Original content (not copied)

• Use of relevant hashtags

EurosHub recommends creating posts that are both informative and visually appealing to increase reach.

b) Engagement Rate

Engagement is likes, comments, shares, and clicks. Posts with high early engagement are boosted to more feeds.

c) Relevance to Users

LinkedIn uses machine learning to show posts relevant to user interests:

• Skills listed on the profile

• Connections and followers

• Previously liked or commented content

d) Personal Network

Posts from 1st-degree connections or close contacts are prioritized. Engaging with a user frequently increases the likelihood that your posts will appear in their feed.

e) Post Format

Different formats have different performance:

• Text-only posts – good for quick insights

• Images – more eye-catching, higher engagement

• Videos – LinkedIn favors videos for dwell time

• Documents/Carousels – educational content ranks well

At EurosHub, we recommend experimenting with multiple formats to determine which one resonates most with your audience.

3. How the LinkedIn Feed is Organized

LinkedIn organizes content using three main feeds:

1. Home Feed – Personalized content based on your activity, network, and interests.

2. My Network Feed – Updates from your connections, invitations, and suggestions.

3. Content Search & Hashtags Feed – Posts and updates related to hashtags you follow.

The algorithm decides what appears first by combining:

• Relevance score

• Engagement probability

• Recency (fresh content is prioritized)

EurosHub helps businesses optimize content for maximum feed visibility.

4. The LinkedIn Algorithm for Posts

LinkedIn categorizes posts into three stages of ranking:

Stage 1: Initial Filtering

LinkedIn first checks for spam, clickbait, and low-quality posts. Posts are temporarily hidden if flagged.

Stage 2: Relevance Score

LinkedIn predicts how likely your network will like, comment, or share your post. Factors include:

• Keywords in the post

• Hashtags and topics

• Connections’ past interactions

Stage 3: Engagement Amplification

Posts that get early engagement from 1st-degree connections are shown to 2nd-degree users. High engagement leads to viral reach.

At EurosHub, we use these insights to create posts designed for maximum engagement and reach.

5. Factors That Increase LinkedIn Visibility

1. Post at the Right Time – Peak hours: 8–10 AM & 5–6 PM on weekdays

2. Use Relevant Hashtags – 3–5 hashtags per post work best

3. Engage Early – Reply to comments quickly to boost post visibility

4. Tag People Strategically – Mention connections who might engage

5. Post Consistently – Daily or 3–4 times per week

EurosHub’s strategy emphasizes timing, hashtags, and engagement to make posts perform better.

6. LinkedIn Algorithm for Articles

LinkedIn Articles are long-form content, different from posts:

• High-quality, informative articles rank better

• Include keywords in the title and headings

• Use images, bullet points, and summaries

• Articles are shared in feeds and via notifications

Articles can also help establish authority in your niche, increasing visibility on LinkedIn searches.

At EurosHub, we create SEO-optimized LinkedIn articles that build brand authority and professional visibility.

7. How LinkedIn Algorithm Ranks Comments

Comments are also ranked using the algorithm:

• Relevant Comments – LinkedIn shows helpful or insightful comments first

• Early Engagement – Comments that get replies early appear higher

• Content of Comment – Posts that mention keywords or questions rank higher

Engaging with comments on your posts improves overall post visibility, a strategy we use at EurosHub for client profiles.

8. LinkedIn Algorithm for Hashtags

Hashtags help LinkedIn categorize content:

• Follow hashtags related to your industry

• Use hashtags in posts for topic discovery

• Avoid spammy hashtags (#likeforlike)

LinkedIn suggests trending hashtags relevant to your post, which can increase reach outside your network.

EurosHub recommends using industry-specific hashtags to target the right audience.

9. LinkedIn Algorithm for Ads

LinkedIn ads use a separate but similar algorithm:

• Target audience based on job title, skills, and company

• Engagement, relevance, and click-through rates determine ad placement

• Bidding and ad budget influence reach

Businesses can combine organic content strategy with ads for maximum visibility. EurosHub helps clients optimize LinkedIn campaigns for best ROI.

10. Common Myths About the LinkedIn Algorithm

1. Myth: LinkedIn hides posts intentionally

   • Truth: Low-quality or irrelevant posts get filtered automatically

2. Myth: Hashtags always increase reach

   • Truth: Only relevant, targeted hashtags help

3. Myth: Posting multiple times a day is best

   • Truth: Consistency is more important than quantity

At EurosHub, we focus on quality and strategy over quantity to maximize LinkedIn performance.

11. Strategies to Master the LinkedIn Algorithm

1. Post high-quality, engaging content

2. Use native LinkedIn content (don’t link out too early)

3. Engage with your network before and after posting

4. Use data analytics to monitor which posts perform best

5. Experiment with post formats (text, video, carousel)

EurosHub implements these strategies to grow clients’ professional reach and visibility.

12. Semantic SEO Tips for LinkedIn Content

• Include primary and secondary keywords naturally in posts and articles

• Use LSI (Latent Semantic Indexing) keywords in headlines and body

• Include questions and answers for People Also Ask (PAA)

• Optimize your LinkedIn profile keywords for discovery

13. People Also Ask (PAA) Section

1. How does LinkedIn decide what shows on my feed?
LinkedIn uses machine learning to rank posts based on your interests, connections, and engagement behavior.

2. What types of posts perform best on LinkedIn?
Posts with images, videos, native documents, and original content get higher visibility.

3. How can I increase my LinkedIn post reach?
Post high-quality content, use relevant hashtags, engage early, and post consistently.

4. Does commenting on posts help visibility?
Yes, comments increase engagement and signal relevance to the LinkedIn algorithm.

5. How do LinkedIn hashtags work?
Hashtags categorize content, making it discoverable by users who follow or search for them.

6. How can EurosHub help with LinkedIn strategy?
EurosHub provides full LinkedIn marketing and content optimization services for professionals and businesses.

14. Conclusion

The LinkedIn algorithm in 2026 is designed to show relevant, high-quality, and engaging content. By understanding its workings, businesses and professionals can:

• Boost their post visibility

• Grow their network and engagement

• Establish themselves as industry authorities

At EurosHub, we help businesses leverage the LinkedIn algorithm to increase reach, engagement, and professional growth. Focus on quality, engagement, and relevance, while using semantic SEO and strategic hashtags for maximum results.